Career Center

Associate Director of Marketing Content

About the Opportunity

Summary:

Northeastern's Marketing Department in the Office of External Affairs seeks an experienced, versatile, creative copywriter to manage a growing team in the creation of sharp, sophisticated marketing and brand content across a variety of audiences and platforms. This role is a great opportunity for an experienced copywriter who also understands marketing strategy and enjoys mentoring others. You'll get to contribute to creating a cohesive and compelling brand experience for Northeastern by setting the standards for clear, consistent writing and messaging. You'll help find new ways to creatively reach audiences. And you'll use your leadership experience to help build a collaborative, efficient in-house marketing agency able to nimbly oversee and lead a global knowledge brand like Northeastern.

This is a fit for someone who loves words and design and thrives working on a variety of projects. First and foremost, you need to be able to recognize and tell a compelling story in a variety of forms. You'll need to be able to write short, long, and everything in between, and be comfortable writing across channels and in a range of tones and styles. You'll need to be a sharp editor, and have a proven record of both managing writers on the core team, and directing writers with partner agencies and on marketing teams throughout the university.

Qualifications:

There's no one background that makes you the perfect candidate, but you must be as-if not more-effective writing for digital platforms as for print. You'll need a solid understanding of website architecture, content strategy, UX writing, and the ability to think conceptually about copy. The role requires attention to detail, the ability to toggle a variety of projects, a knack for cutting through complicated topics and jargon, and a deep curiosity about a range of subjects and the writing craft itself. You should also be comfortable creating and delivering pitch presentations to get strategic and/or creative buy-in among leadership and stakeholders.

You'll ideally have five-plus years of deep knowledge of copywriting techniques including UX principles across platforms and devices, experience at a senior level for a large organization or for an advertising/marketing agency, and at least two years of management. You should also have a bachelor's degree and/or a master's degree, in English, journalism, creative writing, public relations, or a related field.

Excellent people skills are a must. Because Northeastern is a global university with locations in multiple countries, you'll need to be culturally aware, both in professional interactions and in the work you produce.

The ideal candidate is someone who:

• Is a fast, clean writer and an efficient, incisive editor
• Is both self-motivated and innately collaborative
• Enjoys working with a variety of teams
• Gives clear, effective guidance to the colleagues he or she manages and absorbs feedback eagerly
• Learns the nuances of the Northeastern brand quickly
• Is able to find valuable points of connection and alignment
• Is flexible about shifting priorities and is entrepreneurial and resilient when faced with ambiguity
• Nimbly adapts to new systems, knowing when it's necessary to ask for help and when it's appropriate to propose better ways of doing things
• Embraces the cues provided by performance metrics, but still trusts his or her gut
• Provides timely, effective feedback to team members
• Inspires new thinking, skill-building, and collaboration

Key Responsibilities:

• Contribute to content strategy for web properties across the university
• Edit and write copy for new websites and website updates
• Contribute to content outlines, site maps, wireframes, and copy decks
• Oversee content QA
• Collaborate with UX designers
• Collaborate with stakeholders to align around marketing goals, strengths, and differentiators
• Contribute to creative briefs
• Contribute to concepts for marketing campaigns, including digital, out of home, radio, audio, email, and print
• Coordinate and oversee campaign buildouts-social content, video scripts, landing pages, email campaigns
• Provide quality assurance and consistency of messaging across campaign deliverables
• Help build and oversee the editorial integrity of thought-leadership content aligned with institutional messages and priorities (including articles, graphics, video, radio and audio scripts)
• Source tools and templates to optimize team efficiency
• Manage content resourcing for various projects, including updates to team management tools
• Conduct annual reviews, with regular quarterly check-ins, and development opportunities
• Provide recommendations for additional scalable resourcing when needed

Position Type

Marketing and Communications

Additional Information

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity.


To apply, visit https://northeastern.wd1.myworkdayjobs.com/en-US/careers/job/Boston-MA-Main-Campus/Associate-Director-of-Marketing-Content_R105147





Copyright 2022 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency jeid-2661dc0c332f5343826c33e32d0474ea